Canva Design:Innovative and Genuine Design Solutions
The intuition of ordinary people is that copyright protection will increase the cost of innovation, and copyright will slow down the pace of innovation.However, innovation and copyright are inseparable, not only because copyright protects innovation, but also because of the innovation model of copyright, which will bring benefits to the industry greater vitality. Today, I will talk about how Canva design uses an innovative model to provide a low-cost genuine solution for the design industry from the perspective of copyright.
Infringement risk under traditional licensing model
Under the traditional authorization model, if an enterprise or self-media completes the design, it needs to purchase the license of the pictures and fonts used in the design from the gallery and font company separately, and then entrust the design company to use professional design software to make these materials into the final poster. Although this model can remove the worry of infringement, the disadvantages are also obvious: time-consuming and high cost. For long-term or large-scale campaigns with ample budgets and planning ahead, the traditional licensing model may work, but not for digital marketing campaigns in the Internet age.
Digital marketing is an efficient and low-cost marketing method that has emerged with the tide of the Internet, especially in e-commerce and social media. It is widely used by enterprises and self-media people. The timeliness of digital marketing is very strong, requiring companies to quickly produce a large number of posters and other designs in a short period of time before a certain marketing node. Under the pressure of huge quantity and time, enterprises cannot avoid obtaining materials from various channels, including informal channels.
In this case, once the infringement claim is made, the enterprise has no power to fight back. Some individuals or small and medium-sized enterprises, in order to reduce costs, directly download pictures or fonts with unknown copyright sources from the Internet, exposing themselves to a greater risk of infringement. Even for companies with strong copyright awareness, due to the difficulty of management, it is difficult to ensure that all design materials come from formal channels.
Canva design:one-stop authorization to solve marketing pain points
The one-stop authorization model of Canva is an innovative move. First of all, Canva design app helps users solve the material problem. Canva design has reached commercial cooperation with the gallery and font library, and has obtained commercial authorization for tens of millions of pictures and thousands of Chinese and English fonts. Users only need to directly select their favorite materials on the Canva platform and purchase them.
In the past, after obtaining the positive copyright, users may only use it once or twice in several designs, and the cost is high. Now, on the Canva platform, users only need to pay a few dollars to obtain a single legal commercial license for an image or a genuine font, and users will enjoy permanent commercial use rights to the downloaded design.
Canva design solves the problem of professional software.
In the traditional mode, users generally need to entrust professional design companies or designers to make designs because they do not use professional design software and lack design capabilities. In this way, users not only need to pay extra costs, but also need to wait for the designer's schedule.
Canva design brings the common functions of professional design software, such as cutout, resizing, format brush, font special effects, text alignment, transparent background and other full set of design functions to the online in an easy-to-use way, so that those who have never used professional design software users can make designs themselves. Canva has a group of high-quality internal designers, who are constantly making various design templates for users every day.
Canva design brings the common functions of professional design software, such as cutout, resizing, format brush, font special effects, text alignment, transparent background and other full set of design functions to the online in an easy-to-use way, so that those who have never used professional design software users can make designs themselves. Canva has a group of high-quality internal designers, who are constantly making various design templates for users every day.
Summary
The one-stop authorization model of Canva design not only realizes the one-stop authorization of genuine materials, but also reduces the purchase cost of users for genuine materials, and also solves the problem of design itself. Users can complete a series of actions such as material search, screening, genuine material purchase, design production, export and sharing on the same platform, which greatly saves users' time and economic costs, and helps users quickly produce a large number of beautiful designs and relieve users from worries about infringement risks.